Creating Audiograms and Social Snippets with Adobe Express

You’ve recorded a great podcast episode — now it’s time to share it with the world.
But instead of posting a plain audio link, why not turn your best moments into eye-catching audiograms and social snippets?

With Adobe Express, you can easily convert podcast clips into short, animated visuals that capture attention on platforms like Instagram, TikTok, and LinkedIn — no editing experience required.

Here’s how to make it happen.

🎧 1. What Are Audiograms?

An audiogram is a short video that combines:

  • An audio snippet (from your podcast episode)
  • A waveform animation that reacts to the sound
  • Visual elements like titles, subtitles, and your logo

They’re perfect for promoting your show on social media because they give listeners a preview and build brand recognition.

💡 Even a 15-second clip can drive more listens than a static post.

🪄 2. Export Your Clip from Adobe Podcast

Start in Adobe Podcast:

  1. Record or upload your episode.
  2. Use Smart Editing to select your favorite quote or segment.
  3. Trim it down to 15–30 seconds for social use.
  4. Export your enhanced clip as an MP3 or WAV file.

This short clip will become the foundation of your audiogram.

🎨 3. Open Adobe Express and Choose a Template

Go to Adobe Express and search “audiogram” or “podcast video.”
You’ll find dozens of templates in different aspect ratios:

  • Square (1:1) for Instagram and LinkedIn
  • Vertical (9:16) for TikTok and Reels
  • Wide (16:9) for YouTube or web embeds

Pick a design that matches your brand tone — modern, minimal, or bold.
Then upload your podcast clip and logo to get started.

🧠 4. Customize with AI Design and Firefly

Here’s where Express shines.
Use Firefly-powered AI tools to:

  • Generate unique backgrounds
  • Match your brand colors automatically
  • Add subtle motion effects to waveforms or text
  • Apply on-brand typography with one click

You can even ask Firefly to “generate a cozy studio background” or “apply podcast branding colors” — the AI adapts your design intelligently.

🎙️ It’s fast, flexible, and visually stunning.

🗣️ 5. Add Captions and Text Overlays

Most people scroll through social feeds with sound off — so captions are key.
Express allows you to:

  • Auto-generate captions using speech-to-text
  • Highlight key phrases in bold or color
  • Add animated callouts like “New Episode Out Now”

This turns a simple soundbite into an engaging visual story.

🔁 6. Export and Share Everywhere

Once your design is ready:

  • Export as MP4 for video platforms
  • Export as GIF for email or blog embeds
  • Use Express Scheduler to post directly to your social accounts

Your audiogram is now ready to promote across every channel — complete with sound, motion, and branding.

🧩 Recommended Workflow

StepToolPurpose
Record & EditAdobe PodcastClean, enhanced audio
Export ClipAdobe PodcastHighlight best moments
DesignAdobe ExpressAdd visuals and animation
Caption & PostAdobe ExpressAutomate publishing

⚙️ Two tools, one seamless workflow for podcast promotion.

🏁 Final Thoughts

Your podcast deserves more than just a link.
With Adobe Express, you can turn your best audio moments into scroll-stopping visual stories that attract new listeners.
Pair that with Adobe Podcast’s AI-enhanced audio, and you’ll have professional-grade content ready for any platform.

Whether you’re building your audience or promoting your brand, audiograms are the bridge between great sound and great visibility.

🎙️ Want your podcast to get noticed?
Use Adobe Podcast to enhance your clips and Adobe Express to turn them into visual magic.
👉 Create your first audiogram today